Publicists are Dedicated People
I was reading Bookangst.com . You know Max's blog. He trashed publicists and being one I wanted to give our side.
Every author deserves good publicity. But the author has to be involved too. We need to know that you can be counted on to plug your book when you are doing an interview for instance.
I have done media brush-ups with authors and they are talkative and 99% of the time forget to mention the book. I am getting tired of saying: that was good, but you forogt one important thing.
When you do an author interview it is valuable air-time. Be engaging. Give your title and tell what it's about. Read your own book before you do an interview.
We had a great author touring our Morning Drive Radio Tour this morning and her book is called Unstoppable Woman. WOW!
She gave me so much energy today to work on her book. She gave the interviewers so much energy to do a good interview.
I love authors. I'm married to one and I am one myself.
My next entry will be about mid-list.
Max are you out there?
posted by Sandy Trupp @ 2:28 PM
6 Comments:
I have a book that is non-fiction and my publicist called once. She never returned calls or emails after that. I finally got a free lancer who got me on radio and arranged signings. Did the book ever show up at the signings? NO.
That's how disengaged the publisher was.
But I had a signing and the publicist from the publishing company was there and very nice too. The books were there also and every detail was taken care of by her. They are hard-working people.
See no one cares about what they can do for their own book. I kow it takes a lot to write a book, but
publicity and promotion are key to makinig it sell. Authors compalin about doing it and complain when they don't have it.
Most authors say where's my publicist. no matter what she does it's not enough.Theya re very dedicateda nd nice people. They aren't supposed to be your shrinks and saviors.
The publicity profession is like any other profession--there are good publicists and not so good publicists. I've heard from many people that they hired a publicist who never updated them and then disapeared or didn't actually do the work.
The key is to find a publicist that you feel is part of your team, who has the right media contacts and can help with strategy. It's always good to go with your gut and ask yourself: would I want this person representing me? How motivated are they? Are they driven enough to be a good publicist? What are their past results?
However, authors do need to be cooperative and help in the process. It is definitely a team effort--publicist, publisher and author.
I love publicists! A publicist can be your best friend and make "it" happen for you. Trust them...
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